PR Stunts

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    PR Stunt – Push the button to add drama

    Posted by on 12 April 2012 | Categories: PR Stunts, Public Relations, Video

    I stumbled across a post by Richard Leigh about a PR stunt for a TV channel in Belgium yesterday. I thought it was pretty clever and I found myself watching the video to the end – which is very rare for me – because all of the way through I was thinking I am not sure we would be able to do that in the UK. Have a look at the video below and see what you think. Do you think we could have go it signed off over here? It’s a brilliant execution with a very high risk strategy but as a viral video its genius.

    I could just see the red tape and risk assessments piling up. Smile

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